Laboratory of Integrated Systems

Instituto Itaú Cultural

Media research Lab
New York University

The Laboratory of Integrated Systems (LSI) is part of the electrical engineering department at the polytechnical School of the University of São Paulo. It was funded by Prof. Dr. João Antonio Zuffo in 1975. The goal of the lab has always been the integration of the electronic technology from the microchips to the final product, stepping through all the necessary software and hardware engineering design required by this process.

Since 1993 LSI has acted periferically on Art and Technology projects. Leibniz is the first major show being developed by the recent created Nucleus for Content Creation (NCC) at LSI in association with the Instituto Itaú Cultural.

Since its inception in 1987, itaú Cultural broadened and deepened its institutional mission and acting scope, according to a continuos process of adaptation and change consolidated in 1997.
Since then, Itaú Cultural adopted a working proposal that organically articulates art, culture and the process of cultural formation of the community.

The activities of Itaú Cultural are based on a politics of integrated actions on the fields of Brazilian art and culture. They encourage emerging talents and provide space for consecrated producers. The goal is to enhance the perception of art and culture in the community. The activities include retrospective exhibits— showing the history of current discussions through avant-garde art—, prospective exhibits—investigating tendencies and pointing to future trends—, integrated programs of promotion of different forms of expression, development of on-line databases, broadcast of cultural products, production and coordination of research projects.

The Media Research Laboratory is exploring techniques that allow people to use the computer as a tool to share ideas, express creativity, interact and communicate in new ways.

Their research is aimed at providing bridges between people and computers, to enable any member of society to reach through the computer and join the digital community.

Through ties with NYU, and also via collaborative projects, the MRL is widely connected to the HCI (Human Computer Interaction) and computer graphics research communities.

They actively engage in technology transfer, working with industry to turn research into products.